You have seen them … slick websites that are visually appealing but you don’t really know what the site is about. You’ve also seen sites that are not very visually appealing but you keep coming back over and over. What is more important … visual appeal or content appeal?

The visually perfect site might attract lots of attention because it is just pleasant to look at. But if the content is poor or low-quality will you keep coming back? If a site has a high level of quality information but is not as visually stunning will you keep coming back? I would argue that the site with the quality material is far better than the visually stunning site with poor quality.

You can of course have both, but if you have to have a site that is stunning visually make sure that your content is at the same level of attractiveness. Focus on quality and relevance and you will get many more visitors and potentially many more customers!

Posted: August 21st, 2009 under Web Design.
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Their is probably nothing more frustrating for a potential client/customer than to come to your website and have difficulty finding what they want! Many times a company will offer many different services and will promote them all on their website. But this can be confusing. If you run a technology firm and do everything from websites to technical support and someone comes to your website (via Google for example) and all they see is services they are not interested in then they will probably hit the back button and go to the next company in the search results.

One possibility to solve this problem is to have more than one website. One site for each service, while more potentially more costly, can allow your customers to see exactly what they are looking for.

Another excellent option is to programatically design your website to “capture” the keywords that your web visitor used in Google and direct them to a specific section on your site. This option might be difficult if you are not a programmer, but many of the freely available CMS software (Wordpress for example) have plugins that do exactly this.

Do your homework, streamline your site to your visitors needs, and you will more than likely notice an increase in your business.

Posted: August 20th, 2009 under Web Design.
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