If you have a website and you are not getting as much traffic as you would like ask yourself if you have found your “Wow Factor”. I know this sounds pithy but think about it for a second. Why would someone choose to visit your website when chances are there are several dozen (or even hundreds) of other websites just like yours. What makes your site stand out?

Take a look at some of the more successful websites … what makes them successful? Take a few minutes and think about it. I’d like to hear from you … what is your wow factor? What is the wow factor of other websites?

Post in the comments below. Let’s learn from each other.

Posted: September 16th, 2009 under Web Design.
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You have seen them … slick websites that are visually appealing but you don’t really know what the site is about. You’ve also seen sites that are not very visually appealing but you keep coming back over and over. What is more important … visual appeal or content appeal?

The visually perfect site might attract lots of attention because it is just pleasant to look at. But if the content is poor or low-quality will you keep coming back? If a site has a high level of quality information but is not as visually stunning will you keep coming back? I would argue that the site with the quality material is far better than the visually stunning site with poor quality.

You can of course have both, but if you have to have a site that is stunning visually make sure that your content is at the same level of attractiveness. Focus on quality and relevance and you will get many more visitors and potentially many more customers!

Posted: August 21st, 2009 under Web Design.
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