Their is probably nothing more frustrating for a potential client/customer than to come to your website and have difficulty finding what they want! Many times a company will offer many different services and will promote them all on their website. But this can be confusing. If you run a technology firm and do everything from websites to technical support and someone comes to your website (via Google for example) and all they see is services they are not interested in then they will probably hit the back button and go to the next company in the search results.

One possibility to solve this problem is to have more than one website. One site for each service, while more potentially more costly, can allow your customers to see exactly what they are looking for.

Another excellent option is to programatically design your website to “capture” the keywords that your web visitor used in Google and direct them to a specific section on your site. This option might be difficult if you are not a programmer, but many of the freely available CMS software (Wordpress for example) have plugins that do exactly this.

Do your homework, streamline your site to your visitors needs, and you will more than likely notice an increase in your business.

Posted: August 20th, 2009 under Web Design.
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